I did stop reading after paragraph three!

Now I know why you're ever so paranoid, Josh. BUT: I don't really mind people selling my preferences, as long as I'm actually using the service at hand (read: Amazon). In fact, I've 'sold' my preferences before by taking online consumer services. You can personally profit as well, even if you're preferences are just being used to better sell things to you. I like to think that I have barely enough self-control not to buy everything I desire on a whim.