My own "Shit no one Cares about", maybe.
I signed up to be the captain of one of the teams at work partly because I ride more than most people and partly because of the free shit. I got a free shirt the other day which is ok, but the best was last night when the organizers got half of the pike place brewery and the captains got free beer.
There was also a raffle last night, which I found odd due to some of the prizes. The bigger prizes were multi item affairs like a bike rack, panniers, and a helmet. While all that shit would have been pretty cool to win, the people there were all bike commuters... who biked there... and because they were commuters most already had a rack, and panniers, and of course a helmet all of which they were currently carrying or had hooked to their bikes. So for every person I saw win there was first the elation of winning something, then the awwww shit look of how do I get this stuff home. In the bike lock up there was a lot of tying shit down with twine
I happened to have grabbed a free hat that was tossed into the crowd. Its a nice looking hat of the typical cycling douschbag type. Upon wearing it, I suddenly felt emboldened with my new cyclodousch hat, though that may also have been the three pints of stout. In the future I have to remember to not weave between the cars stuck in traffic, and be a little patient with red lights even if no one is coming from the opposite direction.