I appreciate your honesty, but I'll have to ask: what pieces aren't immediately apparent? If I can't communicate the basic function of the application through a few blurbs or intuiting it from the interface, I have a major failing. If nothing else, please let me know what documents you read or what steps you performed that left you confused.

The target demographic (if there was one I was aiming for) is the one for creative writers who don't like their current toolset and its constraints, who don't particularly care for an email-distributed editing process, or understand services like Github (github.com) or Bitbucket (bitbucket.org) for version control but don't care for their generic nature or social nature.

It's... probably a pretty small demographic. And that demographic is happy enough already paying $20 for Scrivener or whatever it costs for a Microsoft Office license P(or just downloading OpenOffice/LibreOffice). Paying for another, untrusted tool is hard to justify. However, as is, Giterary is a pain in the ass to set up and host. Having people pay me a monthly fee to configure and host for them wouldn't be unreasonable.

Eh, I've got work to do. More later, maybe.