Well, first of all, when I was playing around trying to edit a text field I couldn't delete text but could space over it and I got confused and gave up.
Also, I don't know what Git is. I mean, I read about it, so now I do, but just barely.
Also, I am literally that guy who writes an entire novel in one uninterrupted open office document, so maybe this isn't meant for me anyway.
But I'm also not concerned with formatting when I write. That's what an editor is for. But if you repackage this as a self-publishing tool for friends and peers and editors and groups to write and edit work, and make a UI that is a little more friendly, then I can see this being a marketable tool for people at large.