Did you all notice that at one of the levels of sponsorship for the Reading Rainbow kickstarter (www.kickstarter.com)the reward is a private dinner with LeVar Burton and getting to try on the Geordi viser?
And of course the kickstarter is not without controversy. http://www.washingtonpost.com/news/the-intersect/wp/2014/05/28/you-might-want-to-reconsider-that-donation-to-the-reading-rainbow-kickstarter/ (www.washingtonpost.com)
Personally as long as you don't view the show as "teach kids to read" but "teach kids to love reading" then I think it is still a very positive thing. Both goals are good and worthy.